AI creative infrastructure

Every product, rendered.
Every face, licensed.

Formetry builds the creative infrastructure behind modern commerce. We turn the photos brands already have into studio-grade imagery and film in minutes, with model likeness that stays licensed, approved, and paid. FORMÉ is our first studio.

Talk to us → Explore FORMÉ
  • Licensed likeness, every frame
  • Catalog-scale rendering
  • GDPR-ready by design
Assets / Editorial 07 Ready
A licensed model in a styled editorial look under soft studio light, generated in FORMÉ.
2 renders · 1024×1536 · model-approved

The shift

Commerce runs on images. Making them the old way doesn’t scale.

A modern store needs a shot of every product, in every variant and colorway, on every channel, refreshed every drop. Photo shoots cover the hero SKUs and stop there. The rest of the catalog ships with a phone snap, or nothing.

Formetry rebuilds that production line as software. Direct a shot in plain language, render the whole catalog in a week instead of a season, and keep a real, licensed human at the center of every frame.

The product · FORMÉ

One platform. Three studios.

FORMÉ is Formetry’s first product: a studio where any brand renders catalog-grade imagery and books real talent through licensed twins. Canva-simple to run, studio-grade on the way out.

A single product staged on a seamless studio backdrop in FORMÉ Product Studio. under 60s / shot
Product Studio

The set for every product.

Any product photo becomes a staged, market-ready shot in under a minute. Four staging modes, every colorway, batch rendered from the photos you already have.

Several products composed into one styled scene in FORMÉ Styling Studio. 2 credits / shot
Styling Studio

Many products, one styled shot.

Compose two to six products into a single styled scene or lookbook frame. A 40-shot book becomes an afternoon at the styling table, not three days on set.

A licensed model portrait in FORMÉ Model Studio. 100% model-approved
Model Studio

The casting desk.

Book real model talent through licensed digital twins. Every image is model-approved before release, with consent on file and zero usage surprises.

Rights / Ana Reyes Consent on file
A model reviewing and approving generated imagery of her licensed likeness on a tablet.
Licensed · Approved · Paid

Why it holds up

Real faces. Real consent. Every single frame.

Generic AI models are a brand risk. Formetry personas are built on legally licensed likeness, so the person behind every face said yes, in writing, to every image you publish. Our agency, FORMÉ Atelier, represents the people behind the pixels.

  • Approve every frame

    No image publishes without the model signing off on it. No approval, no asset.

  • Rights that expire on time

    Usage windows, channels, and regions live in the contract. Assets auto-lock when a license ends.

  • Talent gets paid

    Models are paid for the original shoot, and again for every AI use of their likeness.

The stricter likeness regulation gets, the more this matters. That is the point.

Numbers over adjectives

The numbers behind the pitch.

1 week
Full catalog live, vs a 6-week shoot
under 60s
Per staged product shot
100%
Of published faces licensed & approved
Every SKU
Covered, not just hero products
40 shots
A styled lookbook in one afternoon
0 surprises
Usage and rights scoped in the contract

Under the hood

Engineered like infrastructure.

FORMÉ is a platform, not a demo. Four layers carry a product photo through to a published, rights-cleared asset, built to scale across a full catalog and to hold up in a security review.

GDPR-ready by design: audit trails, SSO / SAML, and data-residency options on request.

  1. 01

    Studio & API

    One surface for a founder directing a shot in plain language and for a REST integration pulling finished assets at scale.

  2. 02

    Generation engine

    A category-tuned pipeline turns a plain product photo into studio-grade stills, and increasingly film.

  3. 03

    Rights & consent ledger

    Licenses, usage windows, and per-image approvals are first-class data. No valid, in-window record, no published asset.

  4. 04

    Isolated, encrypted data plane

    Every brand runs in its own tenancy; biometric likeness is envelope-encrypted with rotating keys and never shared across tenants.

Where we’re going

From stills to film. From studio to platform.

  1. 01 Shipping next

    Video Studio

    360° turntables and short-form product film, powered by Gemini Omni Flash. Stills sell the product; film sells the feeling.

  2. 02 In build

    Agency workspaces

    Project and brand-kit workspaces with multiple seats, so agencies and mid-market teams can run many brands from one desk.

  3. 03 On the roadmap

    Enterprise governance

    Department-store scale, SSO and audit trails, and custom model tuning for catalogs measured in the hundreds of thousands.

Get in touch

Let’s build the creative layer of commerce.

For partnerships, investment, press, or a walkthrough of the platform. Tell us who you are and we’ll get back to you.

  • Investors & the Google Cloud ecosystem
  • Brand & retail partnerships
  • Model representation & the Atelier